What inspired you to start this brand, and how did it all begin?
I’ve always loved fashion, and nothing brought me more joy than dressing my little ones in adorable outfits. However, my journey to becoming a mom wasn’t easy. My husband and I faced over three years of infertility and numerous rounds of IVF treatments. Finally, in December 2019, we were blessed with two incredible boys who inspire everything I do.
As a boy mom, I found the options for boys’ clothing and accessories lacking. Coupled with my dream of working in fashion and my boys’ love for carrying treasures like toys and snacks everywhere they go, Big Little Wish was born in June 2023. Our brand designs stylish, kid-sized bags that make it easy for little ones to bring their treasures on the go. My goal is simple: to bring joy and confidence to children everywhere.
What philosophy shapes your brand? How do you hope to impact customers’ lives?
Our values are rooted in creating meaningful, high-quality products that celebrate the magic of childhood. We prioritize:
- Joy and Creativity: Designing bags that encourage exploration and fun.
- Quality and Durability: Offering timeless designs that parents can trust to withstand everyday adventures.
- Customer-Centricity: Solving real needs for families, such as creating bags for carrying essential medications or comfort items.
- Empowerment and Expression: Allowing kids to showcase their individuality through our stylish, functional designs.
Additionally, we give back to families navigating infertility. A percentage of our proceeds supports the Nest Egg Foundation, helping others afford treatments that made our own dream of parenthood possible.
What inspires your creative process?
Inspiration comes from everywhere—fun colors, playful textures, and customer feedback! We love experimenting with unique fabrics and ideas, often drawing from our children’s style and suggestions. Hearing how much kids love their bags keeps us motivated. Every product is tested by our boys to ensure it’s kid-approved!
How do you decide what products to create?
Our process combines creativity, practicality, and customer input. We listen to parents about what their kids love, what they need, and any specific features they wish for. Recurring requests guide our decisions, and we stay on top of trends in kids’ accessories to ensure our collections remain fresh and relevant.
What’s been a standout experience for Big Little Wish?
One mom shared how our bags transformed her son’s confidence. Her son, who has medical needs, uses our kid-sized belt bag to carry essentials like a feeding tube and comfort items. She said:
“When he started 3rd grade with a new teacher and aid, he was nervous. But with the bag, he didn’t have to ask for snacks or comfort items—they were right there. The immediate confidence it gave him was priceless. It fits perfectly and doesn’t interfere with his medical needs. We’re so grateful for the independence and peace of mind it’s given him.”
Stories like this remind us why we started Big Little Wish—to create products that truly make a difference.
How do your customers shape your brand?
Our customers are at the heart of Big Little Wish. Their feedback, ideas, and shared stories inspire every decision we make. From reviews to photos, they play a huge role in shaping our designs. We’re also grateful for the support of other small businesses, whose friendships have become a cherished part of our community.
How do you incorporate responsible practices into your brand?
We prioritize durable, kid-safe, and sustainable materials and partner with ethical manufacturers who share our commitment to fair labor practices. Giving back is central to our mission—proceeds from each sale support the Nest Egg Foundation, helping families afford infertility treatments.
What exciting plans are in store for Big Little Wish?
We’re working on:
New Product Launches: Expanding our collection with fresh designs.
Community Engagement: Hosting giveaways, events, and collaborations.
Surprises: Limited-edition drops and partnerships that we can’t wait to share!
What’s the ultimate wish for your brand?
Our dream is to spark joy, inspire connection, and help families create magical moments. We want our bags to carry more than essentials—they should carry memories, adventures, and love.
We also hope to support families on their journey to parenthood, offering hope to those navigating infertility. At Big Little Wish, we believe in resilience, love, and the magic of dreams coming true. Together, with our incredible community, we can make the world brighter for families everywhere.
Such a beautiful and heartfelt story!