Piccoli Principi is a new children’s swim label out of Miami, Florida that is colorful and fun! Made in Italy with exquisite attention to detail and it’s safe — hello, UPF 50+!  We love that they have created safe swimsuits that are bright and fashionable! They even design super fun rash guards and board shorts for the little boys in your life! Get 30% off your order with code July!

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