The ‘Rain & Shine Collection’ from Little Name is a made-in-NYC collection inspired to be whimsical and functional. As a mom, Alexis Mcvicker, creator of Little Name, knows first hand that, well, functional fashion is pretty essential when there’s paint to be used and puddles to be jumped in. “I wanted the collection pieces to represent whimsical vintage and pretty playwear qualities . . and also be functional  and care-free to get dirty in. You can literally spill ketchup or apple juice and just wipe it clean with a damp cloth.” … what more could you ask for?

Featurekins: Little Name // Photography & Creative Direction: Elizabeth Pettey | Assistant: Elizabeth Weaver | Shoes: Models’ Own | Models: Grace, Sophie & Madeline  | Location: River Run Farms 

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