Tip Toey Joey was born from the simple desire to create a perfect little shoe for a baby. It was handcrafted from scratch by Scott McInerney, an Australian business accountant that after having his first child with Brazilian advertising executive Ana McInerney, decided to take a chance on kids fashion design. Focusing on shoes and using his baby Sofia’s footprints as a guide, all the work was done in the living room of their house, among the mountains of southeast Brazil. For such little cute feet, it had to be the most comfortable shoe ever! That was and still is Tip Toey Joey’s goal in producing every single pair.
More than fifteen years have passed since its very first style, the delicate Dolly. In order to ensure the highest quality standards, Tip Toey Joey has built its own factory in Brazil, developed the original stretch & stay™ heels system that holds the little feet so the shoes stay on, and committed to use the most natural and comfortable materials. Step by step, the brand gained the trust of parents across the world, outfitting more than a million little feet in more than 10 countries, including the United States.
ABOUT THE AW17 BEDTIME STORIES COLLECTION
Inspired by the magic of poetry and literature and by that special storytelling moment before sleep time, the AW17 Bedtime Stories collection in inspired by all the magical worlds that books can carry us and our little ones to every time we get cozy with them to tell stories before bedtime. Discover some of Tip Toey Joey’s main styles of the season…
