elfie - Babiekins Magazine

Classic kids’ styling and contemporary photography merge to create an inspiring photo story. The photographer, Dan Scudamore, tells us about his vision…

“Based in a Victorian conversion in North London, and inspired by a friend’s dollhouse that had once been the object of her daughter’s affections; now laid in storage. I wanted to revisit the beauty that it once was and bring a contemporary feel with undertones of a bygone age that the dolls house represents.”

Photography: Dan Scudamore| Stylist: Dionne Thurland | Hair & Make-up: Rose Angus | Models: Rocco Keene & Peony Miles at Urban Angels

Clothing & Accessories//Petit Bateau, John Lewis, Carlomagno, Pom D’Api Yapo Papy, Rachel Riley, Panache, Marie Chantal, Tulip and Nettle, Elfie

This Guy Fawkes Night saw two sisters celebrate the opening of their debut boutique for their home grown brand, Elfie.

Inspired by their own childhood memories, Rafaela and Victoria created Elfie in 2010. A very charming, quintessentially British brand.

”Taking our own vintage hand-me-downs, that are full of character with past stories laced into their smocking and structure, and styling them with skinny jeans, stripy tights and glitter shoes, to give the traditional British style a modern edge.”

This Autumn/ Winter sees Elfie exclusively collaborate with Alex Eagle and Willow & Warson, to bring a beautiful capsule collections including wooden bow ties to the boys range, that can be personalized, what a great gift idea this Christmas!

Elfie’s aim is to use their unique approach to create durable, pieces that will fit in to mix up your bold prints and modern textures for your little Babiekins to pass on to the next generation.