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Babiekins Magazine

A Trendsetting Magazine & Online Community For The Trendsetting Child + Parent

More Than a Play Mat. A Q+A with TOKI MATS

By Rachel Fox Kipphut, Contributor Leave a Comment

We chatted with Toki Mats Creator + Founder , Eli Yonas.
She’s the San Francisco based boss lady of @tokimats -a non-toxic padded play mats in gorgeous modern designs that make playtime easy! Eli gives the inside scoop on Toki Mats, motherhood, and more.

{Q} On your website it says ” Our mission was to find the safest materials without compromising on comfort. The foam we use is revolutionary – made from the sap tree, it is completely breathable, has just the right firmness, and is soft enough to make you want to cuddle up with your kids.” How and what was the process like for you to find the safest materials for Toki Mats? – for example material made from a sap tree?

{Eli}This was definitely the toughest – but most important – part of launching Toki. I spent a full YEAR researching manufacturers to find the absolute best materials available. I wouldn’t sell the play mat unless it met all the top needs for a mom: safe, easy to use, comfortable (and of course, stylish!) Ultimately, I found a unique foam that was made from natural latex (tree sap), that is just heaven!
{Q} Apart from Toki Mats, you work full time? (What is your Day-Job?)
Do you want to ever take Toki Mats full time? Also, what is one thing you wish someone would have told you about starting a business?
{Eli} Yes! I have two jobs- I work as a program manager at Facebook full time, and run Toki Mats during off hours (i.e., when I’m supposed to be sleeping). I do want to take Toki full time eventually, but we have a lot of growth to achieve for me to be in that position. I don’t have one thing I wish I would’ve known before starting Toki Mats, but I do wish fellow entrepreneurs, especially women, were more transparent with how they run their businesses behind the scenes. I eventually figured everything out, but it would’ve saved me some late nights 🙂
I’ve learned a ton in my “day jobs” that have set me up for success with Toki- hands down! From marketing, to finance, to sales- every step in my career has enabled me to build this business from scratch. I have BIG goals for both Toki, and my professional career, very excited!

{Q} What is your ultimate dream for your business and is there anything else in the works for Toki Mats (new products?)

{Eli} My ultimate dream is for Toki Mats to be both profitable and growing, to enable me to focus on the fun parts of the business: community, creativity, and strategy. I do have ideas for more products (not sharing just yet!), but they won’t be launched until later this year.

{Q} Between work, kids, business and life – how do you stay true to who you are. What do you do for “me” time…. and how do you juggle it all?
{Eli} Making sure that all of these aspects are a reflection of who I am from the start, means that when I focus on each one, they are a part of me, and not a distraction. I squeeze in “me” time whenever I am in between jobs/kids: carpool, commuting, even bathroom breaks lol. My husband and I split the family / house responsibilities which is a huge help as well. I do sacrifice sleep though, and I need to better at considering sleep “me” time too!
{Q} Why do you think it’s so important to support the small business community? {Q} What is one of your biggest frustrations as a business owner?
{Eli} I absolutely LOVE the small business community. There are some fantastic entrepreneurs, moms especially, that band together and lift each other up. I’m so grateful for the connections I’ve made, and inspired by the talented women business owners! Most of the products created by small businesses are unique, special, and fit a market need. The frustrating part is being heard over the noise of big businesses. Marketing is definitely tough- I want every parent that needs a Toki play mat to be able to discover us, but we have work to do!

{Q} Biggest reward?

{Eli} The customer reviews *insert crying emoji*! Nothing fills my cup as much as a parent who’s life we made easier and more playful.
{Q} What does a typical working day look like for you?
{Eli} Wake up to the morning rush of getting our kids to school, carpooling with my husband (shoutout to my equal partner!), commuting, focused on my day job until evening, commuting again, evening rush of getting our kids fed/bathed/sleep (jk they don’t sleep), then back to the computer!
{Q} What is one thing you couldn’t live with out?
{Eli} Is it nerdy to say my night guard? Just trying to keep it real 🙂

For more information on Toki Mats , you can visit tokimats.com ! Or on Instagram here: @tokimats .

Photography by : Rachel Fox @0utsidetheboxfox 

Location : The FolkandFlora Farm

Filed Under: Family, Interiors Tagged With: #babiekinsmag, #changingthefaceofbeauty, #childhooddevelopment, #downsyndrome, #momsinbusiness, #shopsmall, #smallbusiness, #tokimats #tokimat, #womeninbusiness, babiekinsmagazine, childhood, home decor, home interiors, inclusion, interiors, kid-friendly home decor, momlife, motherhood, play, Playmats, playtime Posted By: Rachel Fox Kipphut, Contributor

Sleepykins // Birthday Bunk Beds

By Rachel Fox Kipphut, Contributor Leave a Comment

“Happy Happy  B I R T H D A Y   Eva Dear.  Happy days will come to you all year.  If I had a wish , that wish would be …. A very Happy Birthday to you from me!”

#ExtracuteEva just turned S I X !  What is this girl all about?  Bunk beds, dolls , books , her very special chalkboard wallpaper, traveling and  Hello Kitty. This cutie has more than an extra chromosome, she has spunk + MOXIE !  We decided to create a room for Eva that plays to her strengths, her talents, fosters creativity and is filled with all of her favorite things.  Last winter, Eva was hospitalized for a few weeks with Pneumonia. At the time, Eva was sharing a room with her little sister Elsie.  It wasn’t until the two were separated (during this time) that we noticed a huge personality difference in the girls.  Eva, being alone with one of us at the hospital became a little more confident, overly funny and goofy! A side to her we had never seen before.  Elsie became more independent around the house, and didn’t go out of her way to get attention.  Now don’t get me wrong, these two are very close as sisters, at times inseparable.  It became clear that Eva ( being the older sister) needed her own space and her own room.  That’s when we started planning moving Ethan out of his nursery and moving him in with Elsie, giving Eva her own room.

It took a little over a year to get Eva’s room just right.  She had been in a larger toddler bed and with her growing legs, it became necessary that we look into bigger beds for Eva. This past Christmas, we visited Grandma + Grandpa in South Carolina.  They had set up some old Bunk Beds in the spare room for the kids to sleep on.  We were certain that Elsie would be the first one to the top, but she wanted nothing to do with the bunk beds.  To our surprise, Eva climbed right on up and slept on the top bunk the whole vacation and then took it over again for Easter break.  She loved being up there, and her confidence shined as she knew her usually adventurous little sister didn’t want to climb up.  We decided, Birthday Bunk Beds for Eva! We not only found a new-in-the-box pink bunk bed set on Facebook Marketplace ( for under $100 ! ), but a similar mini bunk bed set for her dolls ( also found on Facebook Marketplace).  These bunk beds would be the perfect birthday gift for Eva’s 6th birthday, and the final touches on her new big girl room.  A special room for a very unique little girl.

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Babiekins Magazine || Birthday Bunk Beds
Babiekins Magazine || Birthday Bunk Beds
Babiekins Magazine || Birthday Bunk Beds
Babiekins Magazine || Birthday Bunk Beds
Babiekins Magazine || Birthday Bunk Beds
Babiekins Magazine || Birthday Bunk Beds

Babiekins Magazine || Birthday Bunk Beds

Babiekins Magazine || Birthday Bunk Beds
Babiekins Magazine || Birthday Bunk Beds
Babiekins Magazine || Birthday Bunk Beds

Photography + Styling || @0utsidetheboxfox

 

Room Details*

Handmade Clothing Rack || @Kmdesign_co

Removable Chalkboard Wallpaper + Wallpaper inside Doll House || @livetteswallpaper

Floral Play Mat || @byalex_playmats

Saffi Washable Rug by #lorenacanals + yellow Cloud Pillow || @lorenacanalsrugs

Dollhouse + Swing || https://www.ikea.com/

Wooden Peg Dolls || @goosegreaseshop

Book Bag + Memory Game || @petitcollage

Pink Dress + Knee Highs + Dresses on Rack || @ittikid

Mini Toy Bag || @swoopbags

Misc. Books + Dolls +Tin || @shopbitte

SIX Balloon + Birthday Pins || @hiphippartygoods

 

 

 

 

Filed Under: Fun, Interiors Tagged With: #babiekinsmag, #changingthefaceofbeauty, #currentdesignsituation, #currenthomeview, #designsponge, #downsyndromerocks, #extracuteeva, #fashionkins, #howwedwell, #howyouhome, #interiorstyling, #kidsdecor, #kidsroominspo, #morealikethandifferent, #ourfamilyabode, #playspaces, #shouttheirworth, #sleepykins, #theluckyfew, 0utsidetheboxfox, Babiekins Magazine, bunkbeds, children's style, childrens fashion, Decor, editorial, Fashion, fashion kids, fashion magazine, girls fashion, girlsroom, home decor, home interiors, Interior Design, interiors, kid-friendly home decor, kids, kids editorial, kids fashion, kids fashion magazine, kids magazine, kids room, kids style, kids trends, Rachel Fox, Rachel Fox Kipphut, summer Posted By: Rachel Fox Kipphut, Contributor

Fashionkins // At The Car Wash

By Rachel Fox Kipphut, Contributor Leave a Comment

When the C A R  W A S H  shuts down for the day , these  G I R L S  come out to  P L A Y …………..

………..  A T   T H E   C A R W A S H  (Car wash) Ooh ooh ooh !

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Babiekins Magazine || At The Car Wash

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Babiekins Magazine || At The Car Wash
Babiekins Magazine || At The Car Wash

Babiekins Magazine || At The Car Wash
Babiekins Magazine || At The Car Wash
Babiekins Magazine || At The Car WashBabiekins Magazine || At The Car Wash
Babiekins Magazine || At The Car Wash
Babiekins Magazine || At The Car Wash

Photography + Styling by / Rachel Fox  @0utsidetheboxfox

Filed Under: Fashion Tagged With: #babiekinsmag, #bathingsuits, #changingthefaceofbeauty, #downsyndromeawareness, #downsyndromelove, #downsyndromerocks, #fashionkins, #morealikethandifferent, #summerstyle, #swimsuitphotography, 0utsidetheboxfox, babiekins mag, children's style, childrens fashion, editorial, Fashion, fashion kids, fashion magazine, girls fashion, kids editorial, kids fashion, kids fashion magazine, kids magazine, kids trends, Rachel Fox Photography, summer, swimsuits Posted By: Rachel Fox Kipphut, Contributor

Featurekins // Wonderfully Made

By Rachel Fox Kipphut, Contributor Leave a Comment

W O N D E R F U L L Y   M A D E ……

Wonderfully Made Clothing Co.  is in the Babiekins spotlight this week! We are thrilled to share a special interview with Andrea Edmonds, founder of Wonderfully Made Clothing Co.  a new brand that shares our love of INCLUSION in the fashion industry.

Here at Bakiekins Magzine , inclusion in children’s fashion industry is very important to us.  We believe that children of all ethnicity, shapes , sizes , and different abilities have a very important place in fashion, the arts, entertainment, and in media.  We get to know Andrea better and learn more about the inspiration behind her brand, Wonderfully Made.

ANDREA EDMONDS || Founder and Creator of Wonderfully Made Clothing Co.-

 

Andrea , what was your inspiration behind Wonderfully Made Clothing Co.?

“I started Wonderfully Made Clothing Co. because of the clothing challenge that my daughter faced. She began sizing out of our favorite lines at an early age, and her clothing options were very limited. I wanted her to look age appropriate and not have to jump into adult sizing in elementary school. I soon realized that other girls shared Ruthie’s struggle and that there is a void in the market for quality clothing in our size niche.Our name, Wonderfully Made Clothing Co. and our crown logo define our brand. My daughter Ruthie has Down syndrome. When she was born and the nurse placed her in my arms, I thought about Psalm 139:14…for you are fearfully and wonderfully made. I knew that she was “wonderfully made” regardless of a diagnosis. She was our perfect baby girl, and I prayed that she would know that she is wonderfully made just as all children are. Our crown serves as a reminder to all girls that our identity isn’t found in what our culture defines as perfection but it is rooted in God’s image of perfection, which is ALL girls regardless of size or any other outward characteristic. It’s up to us adults to reflect which image of perfection they see.

Our sizing is unique because it works for most body types. Our fit is more generous, so some girls have to size down a couple of sizes. We’ve worked hard to create sizing that allows all girls to have access to quality clothing that is age appropriate.

 

What makes your clothing so unique for young girls of all abilities? 

“Our designs, fit and fabrics give girls clothing that they can feel confident in. Before I started our line, I would have to put double layers under Ruthie’s clothing because most of the knits were too thin. She was so uncomfortable. Our knits are the perfect weight, and they are so soft. Our pieces were created to be versatile and to last through many occasions. Both the woven collection as well as the knit collection transition easily through the seasons by adding a long sleeve on cooler days. They are also easily paired with both shorts and leggings.”

 

How do you hope your clothing line changes the Children’s Fashion Industry? 

“I hope Wonderfully Made Clothing Co. will make all girls visible to the fashion industry. Most of the girls we see as brand reps and in advertising have similar body types because most children/tween clothing lines do not accommodate all girls. We are seeing a greater push towards inclusive advertising, but this doesn’t always represent all body types. We are all shaped differently. Some girls face challenges because of a medical diagnosis that slows down their metabolism, or they may simply be going through a growth spurt. Wonderfully Made Clothing Co. fills a void in the fashion industry by creating designs in fresh sizing that works for all girls.” – Andrea Edmonds . Founder/Creator of Wonderfully Made Co.

 

For more information about Wonderfully Made Clothing Co. , please visit their website wonderfullymadeclothingco.com or on Instagram @wonderfullymade_clothingco .

Babiekins Magazine || Wonderfully MadeBabiekins Magazine || Wonderfully MadeBabiekins Magazine || Wonderfully MadeBabiekins Magazine || Wonderfully Made
Babiekins Magazine || Wonderfully Made
Babiekins Magazine || Wonderfully Made
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Babiekins Magazine || Wonderfully Made

 

 

 

Filed Under: Shop Tagged With: #babiekinsmag, #changingthefaceofbeauty, #differentlyabled, #diffrentlyabledmodels, #downsyndrome, #fashionkins, #specialneeds, #specialneedsmom, #wonderfullymadeco, Babiekins, Babiekins Magazine, children's style, childrens fashion, editorial, Fashion, fashion kids, fashion magazine, girls fashion, kids, kids editorial, kids fashion, kids fashion magazine, kids magazine, kids style, style, summer Posted By: Rachel Fox Kipphut, Contributor

Fashionkins // Rainbow Connection

By Rachel Fox Kipphut, Contributor Leave a Comment

 

“Who said that every wish
Would be heard and answered
When wished on the morning star
Somebody thought of that
And someone believed it
And look what it’s done so far

What’s so amazing
That keeps us stargazing
And what do we think we might see

Someday we’ll find it
The rainbow connection
The lovers, the dreamers, and me !” – Rainbow Connection 

Babiekins Magazine || Rainbow ConnectionBabiekins Magazine || Rainbow ConnectionBabiekins Magazine || Rainbow ConnectionBabiekins Magazine || Rainbow ConnectionBabiekins Magazine || Rainbow ConnectionBabiekins Magazine || Rainbow ConnectionBabiekins Magazine || Rainbow ConnectionBabiekins Magazine || Rainbow Connection

DRESS || Pleiades-Designs

SOCKS || Pride Socks

Photography + Styling || @0utsidetheboxfox

 

Filed Under: Fashion Tagged With: #babiekinsmag, #changingthefaceofbeauty, #differentlyabledmodels, #downsyndromecuties, #fashionkins, #pleiadesdesigns, #pridesocks, #rainbowconnection, #rainbowwear, babiekins mag, Babiekins Magazine, children's style, childrens fashion, Fashion, fashion magazine, girls fashion, kids, kids editorial, kids fashion magazine, kids magazine, kids style, kids trends, Lil' Stylekins, rainbows, spring, style, summer Posted By: Rachel Fox Kipphut, Contributor

Fashionkins // World Down Syndrome Day 2018

By Rachel Fox Kipphut, Contributor Leave a Comment

KINDNESS + L O V E  +  INCLUSION .

Happy World Down Syndrome Day 2018 #wdsd18  ! –

XO,  Adi+Ellie and Eva+ Elsie

Babikeins Magazine || World Down Syndrome Day 2018

Babikeins Magazine || World Down Syndrome Day 2018

Babikeins Magazine || World Down Syndrome Day 2018

Babikeins Magazine || World Down Syndrome Day 2018Babikeins Magazine || World Down Syndrome Day 2018

Babikeins Magazine || World Down Syndrome Day 2018Babikeins Magazine || World Down Syndrome Day 2018Babikeins Magazine || World Down Syndrome Day 2018

#morealikethandifferent #shouttheirworth #theluckyfew #changingthefaceofbeauty #lifeisbetterwithyou #downsyndromelove #downsyndromerocks 

Outfits || Minnow and Mars

Photography and Styling ||@0utsidetheboxfox

Filed Under: Fashion Tagged With: #babiekinsmag, #changingthefaceofbeauty, #diffrentlyabledmodels, #downsyndromeawareness, #downsyndromecuties, #downsyndromelove, #downsyndromerocks, #fashionkins, #morealikethandifferent, #springdresses, #springstyle, #theluckyfew, #wdsd18, #worlddownsyndromeday, Babiekins, babiekins mag, Babiekins Magazine, children's style, childrens fashion, Fashion, fashion kids, fashion magazine, girls fashion, kids fashion, kids magazine, spring, WDSD Posted By: Rachel Fox Kipphut, Contributor

Featurekins // Meet ANCHOVY!

By Rachel Fox Kipphut, Contributor Leave a Comment

Babiekins Magazine || Anchovy AW18

Getting to know…ANCHOVY! What a fun and colorful new brand.

Anchovy blends fashion and technology together, creating interactive experiments that bring children’s play into unique patterns. Their site is both a visual treat and experience — and is a must see.  Not only do we love these uniquely-designed clothes and the artistic approach to fashion, we also love how Anchovy also uses differently-abled models. Aneta is one of Anchovy’s models, who also happens to have Down Syndrome. Thank you, Anchovy, for helping us change the face of beauty.

Readers, we hope you will enjoy these photos as much as we do!

Babiekins Magazine || Anchovy AW18
Babiekins Magazine || Anchovy AW18

Babiekins Magazine || Anchovy AW18

Babiekins Magazine || Anchovy AW18

Babiekins Magazine || Anchovy AW18Babiekins Magazine || Anchovy AW18

 

Babiekins Magazine || Anchovy AW18
Credits // Photos: @rasaj | style + clothes: Anchovy AW18

Check out the fantastic selection at Anchovy.com, and follow along on Instagram @from_anchovy, too.

Filed Under: Shop Tagged With: #anchovy, #babiekinsmag, #changingthefaceofbeauty, #diffrentlyabledmodels, #downsyndromeawareness, #downsyndromecuties, #downsyndromelove, #downsyndromerocks, #fashionkins, #theluckyfew, Babiekins, babiekins mag, Babiekins Magazine, children's style, childrens fashion, editorial, Fashion, fashion kids, fashion magazine, girls fashion, kids fashion, kids fashion magazine Posted By: Rachel Fox Kipphut, Contributor

Featurekins / FA LA LA LA LA with Fawn Shoppe

By Rachel Fox Kipphut, Contributor Leave a Comment

” Deck the halls with boughs of holly, FA LA LA LA LA LA LA LA LA ……”
We are making spirits bright with a little help from our friends at  FAWN SHOPPE !

Babiekins Magazine || FA LA LA LA LA with Fawn Shoppe
Babiekins Magazine || FA LA LA LA LA with Fawn Shoppe

Rylee + Cru Forest Sweater  + Maileg Sleepy-Wakey Reindeer

Babiekins Magazine || FA LA LA LA LA with Fawn Shoppe
Babiekins Magazine || FA LA LA LA LA with Fawn Shoppe

 

Misha + Puff Popcorn Sweater
Babiekins Magazine || FA LA LA LA LA with Fawn Shoppe
Babiekins Magazine || FA LA LA LA LA with Fawn Shoppe

 

Meri -Meri Nutcracker Spool Garland
Babiekins Magazine || FA LA LA LA LA with Fawn Shoppe
Babiekins Magazine || FA LA LA LA LA with Fawn Shoppe
Babiekins Magazine || FA LA LA LA LA with Fawn Shoppe

Wishing you a very MERRY Holiday Season and Happy New Year from Babiekins Magazine and Fawn Shoppe .  To see more magical items from Fawn Shoppe , please visit www.fawnshoppe.com and on Instagram @fawn_shoppe .

Photography by Rachel L. Fox @0utsidetheboxfox

 

 

 

Additional ITEMS / Gifts

A big Thank You to www.livetteswallpaper.com for providing her removable, chalkboard wallpaper.   A great gift for the artist or doodler in your family Livettes Chalkboard Wallpaper .

Livette’s top selling wallpaper also seen inside of the Dollhouse.

 

Handmade shoes provided by www.munchkinetmoi.com

Munchkin et Moi “Bobby Derby “

Munchkin et Moi ” Laura PePe “

Munchkin et Moi ” Amy Ivor’s Cinnamon Travellers “

 

Bonded Leather Table Cloth and Play Mat provided  by www.gathre.com .

Gathre Tablecloths

 

Handmade Peg Dolls from www.goosegreaseshop.com .

 

Handmade Moses Baby Basket by www.plumandsparrow.com .

 

Bereber Washable Rug provided by  www.lorenacanals.us.com .

 

Mid Century Bench from www.target.com .

 

 

 

 

 

 

 

 

 

Filed Under: Shop Tagged With: #babiekinsmag, #changingthefaceofbeauty, #christmas, #christmascrafts, #christmasgifts, #christmasparty, #differentlyabledmodels, #downsyndromecutie, #downsyndromelove, #fashionkins, #fawnshoppe, #giftideas, #giftsforbaby, #giftsforgirls, #giftsforkids, #holidaycrafts, #holidayparty, #vintagechristmas, Babiekins, Babiekins Magazine, Baby, children's style, childrens fashion, Decor, DIY, Fashion, fashion kids, fashion magazine, gifts, holidays, kids magazine, kids style, kids trends, Rachel Fox Photography Posted By: Rachel Fox Kipphut, Contributor

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Copyright © 2021 · Babiekins Magazine | A Trendsetting Kids' Fashion Magazine and Online Community for Parents and Children Alike · Since the Southern California birth of Babiekins in 2010, the magazine has grown from into an internationally-recognized print publication with a global circulation and now a thriving online community. We are more than a kids’ fashion magazine. We search everywhere for inspiration, and go beyond trends to bring you fashion, style, decor, design, books, DIY, parties, and playthings. Our readers look to us to keep up with the best and most up-to-date concepts in the children’s market worldwide. We have an eye for quirk. We’re high-fashion, but we value whimsy over tradition. Playful childhood is more important to us than making kids into copycat adults. We believe life is beautiful, life is valuable, and life changes when you see it through the eyes of a child. We seek to transcend skin color, language and zip codes and bring out the real, wild, magical creativity inherent in every child. And behind Babiekins is an optimistic team of mothers-turned-editors, working from home, often with our own little babiekins climbing on, under and around the desks. We want to encourage you, and challenge you to see something different — something special — in yourself and in this world we all share. Welcome to Babiekins!

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