Mói is a fairly new brand of children’s wear which launched their first collection in the Spring/Summer of 2013.  Their urban designs originate from Scandinavia and though being very new, they are already creating tons of buzz amongst children’s fashion blogs and stores worldwide.

Not only do their designs impart a bit of attitude and a bit of funk, their primary focus is creating stylish and trendy children’s wear that promotes sustainable living through certified production methods which are responsible, ethical and organic. Mói is committed to creating an eco friendly product that indulges comfort as well as funk and attitude. The inner labels Mói uses on their products are printed in order to secure desirable comfort and feel for the little ones that use the garments. All tags are made from recyclable materials to minimize harm to the earth and to its people.  What more could you possibly ask for?!

Mói’s urban design features comfortable garments that can be used by both boys and girls between the ages of 0–8 years. The classic designs blended with in-style basics are easy to mix and match and wear with comfort on all occasions whether being über cool, playing or partying.

Here is a look at some of their styles from their Spring/Summer 2014 collection:

  

You can see more from this label on their site or get your babiekins in some Mói by checking out their stockist here.

Jenny