Anna Pops’ adorable lookbook initially captured my attention through the power of Instagram. Immediately I was taken in by their stunning use of colours that highlights the detailing in their shoes beautifully.I got in touch with Anna Pops’ founder Tina to learn more….

Tell us how Anna Pops was born?

The concept is born from the desire to let our daughters (Fauve and Lois) shine and the Mom’s fascination for original shoes. our target is to present a collection of colourful, original and qualitative shoes. Environmental friendliness of the material and the craft manufacturing guarantee quality footwear. All our kids shoes are made in little factories in Italy, France, Spain and Portugal.

The colorways you use are stunning, these Gallucci boots are my firm favourite, would it be fair to say many of your styles are quite androgynous?, is this a conscious decision to make your shoes more gender neutral?

We were a little bit bored that boys only get brown, blue and green…why not choose a boys style with some charisma. Charisma you can find in the leather, the models and of course the colours. We search for pure and honest style. it’s true that we sell alot of our models to both boys and girls.

You share an insight into the Studio’s of Anna Pops through your website, it’s fascinating to see the journey your shoes make, how do you decide how to customise a style to reach the end product? Where do you find your inspiration?

Each collection is the result of an intensive search for specific colours and materials. We focus on this unique vision with designers and artisans in Belgium and abraod. We like Belgian kids brands like Morley, Simple Kids and American Outfitters,…and International brands such as Mini Rodini, Bonnet a Pompon and Bobo Choses.We are on the road a lot attending international fairs like Playtime in Paris to feel the materials and meet designers and producers. Where we met the owner of the brand English Biography. For the first time we have a shoe uniquely created for us.

That’s what make us proud.Cities like Paris or London but also Ghent and Antwerp are a source of inspiration… not only the fashion but also the use of colours in buildings, the way of presenting food at a bistro, or old books on a market triggers our mind.At home we let the world come to us with Pinterest and Instagram.Each season of a shoes collection is an intensive journey, with long nights and a lot of coffee…. but at the end we are proud when we see happy kids with our refined shoes.

What’s next for Anna Pops?

Making less compromises! Go for what we feel……and even more personalizing our shoes. Going for the Pops touch!