ABOUT 

A Kids’ Fashion Magazine for the Trendsetting Parent and Child

We believe childhood is magic, and should be real, wild, and playful — not scripted or staged.

We believe beauty and messes can coexist, and empower families to chase beauty in the midst of chaos.

We believe in encouraging families — children and mamas and papas and gramps and grams — to actively look for the good, and the hope, and the light in this world.

We believe fashion isn’t the ultimate goal, but is a part of the beauty that exists organically in our lives as we create homes, travel, and nurture home life.

We believe in chasing that beauty.

We believe in authenticity over image. We believe style is more than seasonal drops, and fashion is more than fame.

We are trend-setters, not trend-chasers.

We are Babiekins.