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Babiekins Magazine

A Trendsetting Magazine & Online Community For The Trendsetting Child + Parent

More Than a Play Mat. A Q+A with TOKI MATS

By Rachel Fox Kipphut, Contributor Leave a Comment

We chatted with Toki Mats Creator + Founder , Eli Yonas.
She’s the San Francisco based boss lady of @tokimats -a non-toxic padded play mats in gorgeous modern designs that make playtime easy! Eli gives the inside scoop on Toki Mats, motherhood, and more.

{Q} On your website it says ” Our mission was to find the safest materials without compromising on comfort. The foam we use is revolutionary – made from the sap tree, it is completely breathable, has just the right firmness, and is soft enough to make you want to cuddle up with your kids.” How and what was the process like for you to find the safest materials for Toki Mats? – for example material made from a sap tree?

{Eli}This was definitely the toughest – but most important – part of launching Toki. I spent a full YEAR researching manufacturers to find the absolute best materials available. I wouldn’t sell the play mat unless it met all the top needs for a mom: safe, easy to use, comfortable (and of course, stylish!) Ultimately, I found a unique foam that was made from natural latex (tree sap), that is just heaven!
{Q} Apart from Toki Mats, you work full time? (What is your Day-Job?)
Do you want to ever take Toki Mats full time? Also, what is one thing you wish someone would have told you about starting a business?
{Eli} Yes! I have two jobs- I work as a program manager at Facebook full time, and run Toki Mats during off hours (i.e., when I’m supposed to be sleeping). I do want to take Toki full time eventually, but we have a lot of growth to achieve for me to be in that position. I don’t have one thing I wish I would’ve known before starting Toki Mats, but I do wish fellow entrepreneurs, especially women, were more transparent with how they run their businesses behind the scenes. I eventually figured everything out, but it would’ve saved me some late nights 🙂
I’ve learned a ton in my “day jobs” that have set me up for success with Toki- hands down! From marketing, to finance, to sales- every step in my career has enabled me to build this business from scratch. I have BIG goals for both Toki, and my professional career, very excited!

{Q} What is your ultimate dream for your business and is there anything else in the works for Toki Mats (new products?)

{Eli} My ultimate dream is for Toki Mats to be both profitable and growing, to enable me to focus on the fun parts of the business: community, creativity, and strategy. I do have ideas for more products (not sharing just yet!), but they won’t be launched until later this year.

{Q} Between work, kids, business and life – how do you stay true to who you are. What do you do for “me” time…. and how do you juggle it all?
{Eli} Making sure that all of these aspects are a reflection of who I am from the start, means that when I focus on each one, they are a part of me, and not a distraction. I squeeze in “me” time whenever I am in between jobs/kids: carpool, commuting, even bathroom breaks lol. My husband and I split the family / house responsibilities which is a huge help as well. I do sacrifice sleep though, and I need to better at considering sleep “me” time too!
{Q} Why do you think it’s so important to support the small business community? {Q} What is one of your biggest frustrations as a business owner?
{Eli} I absolutely LOVE the small business community. There are some fantastic entrepreneurs, moms especially, that band together and lift each other up. I’m so grateful for the connections I’ve made, and inspired by the talented women business owners! Most of the products created by small businesses are unique, special, and fit a market need. The frustrating part is being heard over the noise of big businesses. Marketing is definitely tough- I want every parent that needs a Toki play mat to be able to discover us, but we have work to do!

{Q} Biggest reward?

{Eli} The customer reviews *insert crying emoji*! Nothing fills my cup as much as a parent who’s life we made easier and more playful.
{Q} What does a typical working day look like for you?
{Eli} Wake up to the morning rush of getting our kids to school, carpooling with my husband (shoutout to my equal partner!), commuting, focused on my day job until evening, commuting again, evening rush of getting our kids fed/bathed/sleep (jk they don’t sleep), then back to the computer!
{Q} What is one thing you couldn’t live with out?
{Eli} Is it nerdy to say my night guard? Just trying to keep it real 🙂

For more information on Toki Mats , you can visit tokimats.com ! Or on Instagram here: @tokimats .

Photography by : Rachel Fox @0utsidetheboxfox 

Location : The FolkandFlora Farm

Filed Under: Family, Interiors Tagged With: #babiekinsmag, #changingthefaceofbeauty, #childhooddevelopment, #downsyndrome, #momsinbusiness, #shopsmall, #smallbusiness, #tokimats #tokimat, #womeninbusiness, babiekinsmagazine, childhood, home decor, home interiors, inclusion, interiors, kid-friendly home decor, momlife, motherhood, play, Playmats, playtime Posted By: Rachel Fox Kipphut, Contributor

Momkins//Mommy & Me: Cosmic American

By Leslie Schor, Senior Fashion Editor 1 Comment

Guest post by Geneva Karwoski.

Living in the eclectic small town of Joshua Tree, there’s not many activities specifically tailored for babies. But we’ve got no shortage of magical natural spaces, & luckily for me Prairie really enjoys spending time outdoors. She’ll often crawl to the door and bang on it, demanding to go play in the yard, so I like to joke that we live in nature’s sandbox. We’ve been packing her along for hikes since she was a tiny baby and so far she doesn’t mind riding in her carrier one bit, although she does like to take breaks to explore. The challenge for me is watching to make sure she doesn’t eat sand or crawl through a cactus! The key to desert dressing is light layers, they act as sun protection, and also you would be surprised how cold it can get here in the evenings and during the winter. These days, our main form of socializing is heading over to a friend’s house for dinner and maybe a campfire. We have a few friends here who operate these amazing bohemian Airbnbs, and it’s always a treat to visit one their inspirational spots. These pictures are of Prairie and I exploring the grounds of the Joshua Tree Casita (http://www.thejoshuatreehouse.com, @thejoshuatreehouse) so of course we had to dress the part in matching mama and me desert florals by Thief & Bandit (http://thiefandbandit.com, @thiefandbandit).

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Filed Under: Fashion Tagged With: Babiekins Magazine, california, california desert, desert, joshua tree, kids fashion, kids fashion magazine, life in the desert, mama style, mom style, motherhood, thief and bandit Posted By: Leslie Schor, Senior Fashion Editor

Momkins // Motherhood

By Rachel Fox Kipphut, Contributor Leave a Comment

Babiekinsmag | Motherhood

I feel like my life as a mother is like the Alanis Morset’s song, “Ironic.” The words in my head are a little different though. Something more akin to “your kid just pooped, when your already late”, or the “Benny Hill” theme song plays in my head when I’m chasing my girls around the house, car or wherever. Motherhood is ironic at times and it is hard work. In fact, it is the hardest job I have ever had. There are challenges, there are trials to overcome, and sometimes it can be discouraging. Motherhood is also beautiful, fulfilling, rewarding, and brings such joy to my life. It can even be a lot of fun! But motherhood is so much more than those few words. It is an experience beyond incredible. I am so grateful that I have been able to be a mother and I wouldn’t change anything about my experiences. The journey has been exciting, tiring, and full of joy in the few years I have been a mother. It has also been full of surprises. Lots of surprises. Being a mother is life changing, but the surprises that have come with my experiences have changed me far more than I could even imagine.

I am the oldest of three girls and my mom is incredible. The older I get and with the more children I have, the more I ask her, “How did you do it!?” She was hardworking, funny, stylish and she was “the cool mom”. She was a great cook and a pioneer aerobic instructor back in the early 80’s. She also worked as a dental assistant, did PTA, was a girl scout leader, a cheerleading coach, volunteered when needed, and would even work at our favorite clothing store so that we could get discounts. Despite life’s ups, downs, and “surprises”, we truly had a blessed childhood. I can’t even put into words how grateful I am to the two of them and for all that they did. The reality I have come to understand with age, is that my mother worked three jobs to keep up with everything she couldn’t bear to take away from us. It even meant selling things she enjoyed, like a leather coat or jewelry, to help pay for the things we kids enjoyed. The sacrifices that she made brings tears to my eyes. She is a strong woman, and I feel I owe so much more than just love and gratitude to her. Her strength and great example is helping me through my motherhood experiences now. With a soon to be four year old, a just turned two year old, and another on the way, I find myself already involved with PTA, volunteering, dance and gymnastics classes, and more on top of my own life aspirations as an artist, advocate for differently-abled individuals, photographer, business woman,blogger, and pet mom. How can I do this all? Like my mom, I can’t say no to things. I might complain about a full plate, but really, I want to do it all while trying to be the best mom I can in the process. I’d be fine with the “World’s Okay-est Mom” title. Hopefully I will go out in the end knowing that I had always tried my best at being a mother and became a better person from being one.

In 2011, I married my best friend, Scott. Truly friends before we were romantic, we dated for 4 (or more?) years before we were married. I think we both feel like it was just meant to be. A month after we were married, we learned we were expecting our first child. SURPRISE! I remember thinking that I wasn’t ready for motherhood in the least, but ultimately, we were thrilled. We were even more thrilled to find out that we were having a little girl. I had a wonderful, healthy pregnancy! After two days of false labor and 16 hours of active labor, we were surprised with an unplanned C-section. The whole experience was a bit of a blur. But eventually, Eva was here! She was just so beautiful. We thought she was perfect and we instantly fell in love. Looking at our first born, we knew that Eva was going to be special. Little did we know how special she really was.
Babiekinsmag | Motherhood
On the second of being in the hospital, we learned that there was a possibility that Eva could have a genetic disorder known as Trisomy 21, or Down Syndrome (DS). We had normal ultrasounds and negative pre-natal screenings for DS; we just couldn’t believe the news. Eva later was transferred to the NICU to be treated for some complications, which as new parents, we didn’t think much of. The night we found out in the hospital that Eva could have DS, we had mixed feelings, mostly of sadness and doubt. Those feelings were quickly replaced with, “how are we so blessed?” and “how did we get so lucky?”. Now don’t get me wrong, every child is a special blessing, but we both kind of felt that we would actually be disappointed to be told she did not have DS, because we might not get to enjoy the experiences that come with a special needs child. Feeling at peace with knowing our Eva could possibly have DS, it was finally confirmed when she was 4 weeks old. We were surprised again to find out that Eva had a congenital heart defect and would need open heart surgery at six months old. The whole time was difficult, exhausting, and was probably the hardest experience for Scott and I. Because of our unique circumstances, none of our friends or family had gone through anything like this, so we were going into this on our own. This experience was so different than what either of our parents had, even though they were incredibly supportive, how could they truly understand what we were going through? After her surgery there were complications that kept us at the hospital longer than anticipated, but on Thanksgiving 2012, we went home with a healthy, happy baby girl. She has brought such joy and happiness to our lives and she continues to surprise us with such great and amazing things. We are just so grateful to be her parents and I am so grateful that I was chosen to be her mother.
Babiekinsmag | Motherhood
Around Eva’s first birthday, we found out we were expecting again. Although we weren’t completely shocked, we weren’t exactly planning on our little girl, Elsie. Much like Eva, we felt Elsie was meant to be with us, despite the surprise. We are convinced Elsie was born to be Eva’s best friend and support. They are two peas in a pod. Two crazy peas in a pod, sometimes. Elsie is overly curious, quirky, quick to learn, funny and is a giant ball of energy. It is that energy, though, that usually gives our, sometimes, shy Eva a little more confidence every day. Together they get into a lot of trouble, but we wouldn’t trade it for anything. I have just recently felt like I was finally finding balance in my life with two. This past January, I found out that we were expecting again. Surprise again! Without getting into detail, let’s just say that I was beyond shocked. To be honest, I wasn’t thrilled that I was pregnant, and that I was going to be a mother to another little human. I digested the news and to our excitement, we found out we were having a little boy. I don’t know what it will be like with three, I don’t know what is to come, and I don’t know how I will do everything. Like everyone else, I don’t have it figured out. I do expect there to be great joy, tears, dirty dishes, less showering than I would like, laundry piled high and drive-through dinners. I will have another beautiful face to look at though, and with that there will be more happiness, more sacrifice and more stories to tell. I love being a mother and I will do my best, no matter what challenges or surprises I may face. The greatest joys in my life have ended up being the best surprises in my life, my children.
Babiekinsmag | Motherhood

Maternity Photo by Elizabeth Graham |Boho Headband | Mother-Daughter Dresses | Salmon Dress by Old Navy

Filed Under: Family Tagged With: #babiekinsmag, Babiekins, Baby, blog, Boho style, children, Down Syndrome, kids fashion, kids style, lifestyle, Living with Children, Maternity, mom fashion, mom style, momkins, motherhood, Mothers, Mothers Day, Pregnancy, Pregnancy Style, Special Needs Families, toddler fashion, toddler style Posted By: Rachel Fox Kipphut, Contributor

Momkins // A Celebration of Motherhood

By Carina de Luca, Former Contributor 1 Comment

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Motherhood, oh motherhood! You are the most glorious, messy and beautiful ride we get to endure as a mother, full of ups and downs.

As a way to celebrate motherhood, Samantha Hahn; a mother of two and a very sensible artist based in Brooklyn, most known for her signature watercolors, she captured a stunning collection of hand-lettered quotes and ethereal illustrations to create her book: Mother is a story.

This book is really close to my heart, not just because it is precious and captures the profound journey of motherhood in such a magical way, but also because I had the honor of having one of my pictures turned into watercolor and printed on its page.

“It takes someone brave to be a mother, someone strong to raise a child, and someone special to love someone more than herself.”

Happy Mother´s day to all of you brave, strong and special women!

Credits // Book: A Mother is a Story: A Celebration to Motherhood by Samantha Hahn | Romper: Repose-Ams | Dress: Mango

Filed Under: Family Tagged With: motherhood, Mothers Day, Repose-ams, Samantha Hahn Posted By: Carina de Luca, Former Contributor

Momkins//Art & Motherhood: Amanda Jane Jones

By Leslie Schor, Senior Fashion Editor Leave a Comment

As we explore art and motherhood, we are so delighted by the number of creative women that we get to know. All so different, but all so dedicated to their craft. Amanda Jane Jones is a graphic designer with an organically modern aesthetic. Former graphic designer and co-creator of Kinfolk Magazine, Amanda has now ventured off and started another inspirational magazine, Define Magazine.

BABIEKINS MAGAZINE|Amanda Jane Jones

When did you start creating?
My mom was the best at always having ways for my brothers and I to be creative. She had a whole closet full of fabric, sequins, markers and paints – all at our disposal! If I was ever bored, I could just head to the closet and get creative.

What does “Art” mean to you?
What a question! I think art can be so many things – from the food we eat, to the clothes we wear, to the chairs we sit in, to the paintings on my walls – I think you can find art in most anything. I think art makes you feel something – it moves you and inspires you.

What is your medium of choice?
I’m a graphic designer, and I love to see my work printed – so much of my work is online, once it hits the paper, it’s so satisfying. The smell, the texture, the weight…

Has motherhood altered your creative process? If so, in what ways?
SO MUCH. For one thing, I’m much faster. Before kids, I could take days to think up a new idea, but now my time is so limited, it almost makes me more creative. My brain works quicker because it has too.

Do you involve your child(ren) in your process, or is it a personal experience?
I try to keep my computer time away from my kids. My husband has a flexible schedule, so he and I get to trade off. When I work, he’s with the kids – when he’s in school, I am. We love it! Sometimes though when I’m editing photos, I’ll let Jane sit on my lap. for some reason, she finds it fascinating.

BABIEKINS MAGAZINE|Amanda Jane JonesBABIEKINS MAGAZINE|Amanda Jane Jones

What do you do when you encounter a creative block?
I go for a walk. We live right along lake Michigan and that fresh air does wonders. I usually get my best ideas while I’m walking. I also have a large selection of books at home that I like to flip through if a walk isn’t an option.

If you could give creative mothers any piece of advice, what would that
be?

Collaborate – meet with people, talk with and learn with people – be a sponge! I’ve done 4 internships – and two of those were after I’d already begun working full time. They were amazing opportunities because I was able to learn the ins and outs of running your my business, designing for clients and creating professional work.

BABIEKINS MAGAZINE|Amanda Jane JonesBABIEKINS MAGAZINE|Amanda Jane Jones

Filed Under: Family Tagged With: amanda jane jones, Art, art and motherhood, creative mothers, creative women, define magazine, design, graphic design, interview, kinfolk magazine, leslie schor, motherhood Posted By: Leslie Schor, Senior Fashion Editor

Fashionkins // Be Mine Forever

By Zacha Carpenter, Contributor Leave a Comment

My daughter and I have always had a special bond. She’s been mommy’s girl since day one and matching with her has always brought me so much joy. I think its safe to say this is Kaylee’s favorite matching outfit to date because it was so girly and pink! I hope these memories last a lifetime in her heart. I know in my heart she will be my forever valentine.

BABIEKINS MAGAZINE | Be Mine ForeverBABIEKINS MAGAZINE | Be Mine ForeverBABIEKINS MAGAZINE | Be Mine ForeverBABIEKINS MAGAZINE | Be Mine ForeverBABIEKINS MAGAZINE | Be Mine ForeverBABIEKINS MAGAZINE | Be Mine ForeverBABIEKINS MAGAZINE | Be Mine Forever

Credits // On Kaylee: Hair Clips: Claire’s | Top: H&M | Tulle Skirt: Bliss Tulle | Shoes: Target | On Mama: Top: Forever 21| Tulle Skirt: Bliss Tulle | Shoes: Forever 21

Filed Under: Fashion Tagged With: girls fashion, kids fashion, kids fashion magazine, mommy and me fashion, motherhood, valentine's day Posted By: Zacha Carpenter, Contributor

Momkins//Monochrome Mama: Part 1

By Leslie Schor, Senior Fashion Editor Leave a Comment

While we LOVE color at Babiekins, we know that there are some that cannot live without their monochrome fix! Let’s face it, it can make any mama look like a chic fashionista. It’s classic, modern and bold.

Emily Byrom (see more of her on her IG) is showing us how to put some monochrome looks together.

Dressy Monochrome Mama…

Whether you are enjoying a sophisticated dinner with your besties or a fun night out, you won’t feel out of place in this monochrome masterpiece. For this look, I matched sophistication with fun by teaming up a black puff-sleeved shirt with bow collar and high-waisted striped shorts. A pair of black neoprene heeled boots lengthen the legs and lift the bum to finish off the “Monochrome Mama: Dressed-Up Mom” look. Simple and chic. So find an excuse to pull out your best monochrome pieces and dress up!

Babiekins Magazine//Monochrome MamaBabiekins Magazine//Monochrome MamaBabiekins Magazine//Monochrome MamaBabiekins Magazine//Monochrome MamaBabiekins Magazine//Monochrome Mama

Credits// Shirt: French Connection, Shorts: Forever 21, Boots:
Alexander Wang X H&M, Girls’ Tee: H&M

Filed Under: Family Tagged With: Alexander Wang X H&M, black and white, forever 21, French Connection, h&m, mom fashion, mom style, monochorome, motherhood, women's fashion Posted By: Leslie Schor, Senior Fashion Editor

Momkins//Art & Motherhood: Chloe Fleury

By Leslie Schor, Senior Fashion Editor 1 Comment

We are talking art and motherhood with Chloe Fleury, an illustrator and set and prop stylist out of San Francisco. Chloe has a young daughter named Lula and another little one on the way, but that hasn’t stopped the French artist from creating. Chloe has found a niche in creating magical sets, whimsical animals and décor out of paper.

Babiekins Magazine|Chloe Fleury

When did you start creating?
I grew up in a very colorful home. My parents love art, my grandfather had a gallery, my grandmother was a painter and both of my parents draw very well. I have been making things (paper boxes, origami, paintings…) for as long as
I can remember. Very early, I think around the age of 5, one of my teachers told my mum that I had a talent for art and I should be taking classes. So I did, for about 10 years. I went to an art class every Wednesday.
I never tried music, which I regret. And I was never into sports. My interest was mostly in drawing. I would spend my weekends and holidays making cards to sell to the neighbors, making paper boxes, I was already obsessed with paper and textures. I don’t know how many hours my mother and I spent at the art store. I had a little studio in our garage! Then, I graduated from high school and went to ECV, a visual communication school in Aix-en-Provence,
south of France for 4 years.

Babiekins Magazine|Chloe Fleury

Babiekins Magazine|Chloe Fleury

What does “Art” mean to you?
Expressing myself creatively and visually. Making pretty things using my hands.

What is your medium of choice?
Paper for the last 4-5 years. I love creating little worlds, working on set decors and props. I am more and more interested in trying new techniques and incorporating new medium into my work. I just need to find the
time to experiment!

cfleury_desk

Babiekins Magazine|Chloe Fleury

Babiekins Magazine|Chloe Fleury

Has motherhood altered your creative process? If so, in what ways?
I have never been as inspired as when I was pregnant with Lula (and now with my second). Lula sure inspires me a lot. Regarding the process, the most remarkable change is that now I have a studio outside of our home. Lula’s bedroom was my studio, but I had to move because I needed more space and she needed her own space as well. When she is with the nanny, I have to be more organized and really focus on my work and productivity. That way, when I come home, I can focus on her. Before becoming a mum, I worked a lot at night and on the weekends. That isn’t the case anymore as I like to enjoy our family time together. We like to be outside, explore nature, etc. This also inspires me. At night, I am too exhausted and just need to relax and have some quiet time for myself.

Do you involve Lula in your process, or is it a personal experience for you?
Not really. My work involves a cutter, scissors, glue and these are dangerous tools for her. That is also one of the reasons that I have a studio now. Otherwise, I would have to make sure the door is closed all of the time. She has so much energy and likes to touch and climb on everything, so I think it’s a little too early for her to be with me in the studio. It would be very stressful for me. However, I definitely can’t wait for her to be a little older so we can work on little craft projects together. For now, she is obsessed with stickers and drawing on her desk! Although she is currently not directly involved in the creative process, she serves as inspiration in creating new products for my shop. She has a few trophy animals in her bedroom and I loved creating her birth announcement, 1st birthday invitation and party décor. It is just amazing to be a mum and rediscover the little things in life with her. The colors, the words, the animals, the sounds…everything! She amazes me every day. I aspired to be a children’s book illustrator when I was in art school and collected many books. I love reading them to Lula.

Babiekins Magazine|Chloe Fleury

What do you do when you encounter a creative block?
I take a break! Sometimes when I start on a project, if it doesn’t work the way I want the first time, it feels like I will never make it right. That is so frustrating! I ask myself so many questions and doubt my work and talent. I’m like “Ok, I’m done, I am not good enough”. At that point, I just take a little break for a few days or work on a different project. When I come back to it, I feel much more inspired and have a fresh perspective on it.

If you could give creative mothers any piece of advice, what would that
be?

It is hard to find the balance between work and being a mother. If making art is your passion, I would say to never give up. It took a long time for me to find my own style and have my first client. However, all of
the questions and moments of doubt are so worth it when you finally are able to live from your passion.

Babiekins Magazine|Chloe Fleury

Babiekins Magazine|Chloe Fleury

Chloe Fleury|Website|Blog|Shop

Photo Credits//Photo of Chloe in workspace: Maria Del Rio| Photos of Chloe and Lula in Lula’s bedroom: Sabrina Bot

Filed Under: Family Tagged With: Art, artist, chloe fleury, creativity, leslie schor, motherhood, paper art, prop design, set design Posted By: Leslie Schor, Senior Fashion Editor

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Copyright © 2023 · Babiekins Magazine | A Trendsetting Kids' Fashion Magazine and Online Community for Parents and Children Alike · Since the Southern California birth of Babiekins in 2010, the magazine has grown from into an internationally-recognized print publication with a global circulation and now a thriving online community. We are more than a kids’ fashion magazine. We search everywhere for inspiration, and go beyond trends to bring you fashion, style, decor, design, books, DIY, parties, and playthings. Our readers look to us to keep up with the best and most up-to-date concepts in the children’s market worldwide. We have an eye for quirk. We’re high-fashion, but we value whimsy over tradition. Playful childhood is more important to us than making kids into copycat adults. We believe life is beautiful, life is valuable, and life changes when you see it through the eyes of a child. We seek to transcend skin color, language and zip codes and bring out the real, wild, magical creativity inherent in every child. And behind Babiekins is an optimistic team of mothers-turned-editors, working from home, often with our own little babiekins climbing on, under and around the desks. We want to encourage you, and challenge you to see something different — something special — in yourself and in this world we all share. Welcome to Babiekins!

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