FEATUREKINS // Marloe-jr Stylish kid in motion

We love this brand. It’s as simple as that. Pure Love.

Anneli, the designer, will tell you a bit more about her brand and herself.

Can you tell us how it all started ?

Marloe Jr., was born in the moment I realized that the market for childrens clothing was completely segregated into either boys or girls garments. I was constantly looking for leggings for my little boy and there were none to be found. I was struck by the boredom and monotony of childrens clothing and decided to do something about it. Not only is there a sad, boring range whitin boysclothing but also a stereotypical way of presenting clothes for girls. My daughter did´nt fit in that form at all.

How would you describe your brand?

Fun, comfortable, stylish and modern.

What is your favourite combination?

I love mixing patterns together. Stripes with dots, play with fabrics to create different patterns and possibilities and not being afraid of thinking “outside the box”

Where do you get your inspiration?

Everywhere I look. I go out on the streets where I live in Gothenburg, Sweden and look around to trend spot mens fashion and to translate that into unisex children wear. I can also find inspiration in a fabric. It “talks” to me and tells me storys J

Do you have children? Which brands do you like the most for them?

I have two kids; Nora,7 and Jack,3. They are a huge inspiration to the brand as well, off course. They´re the reason why it all started and why I´m constantly trying new stuff out. My kids wear mostly Marloe Jr. threads but also I love Bobo Chooses, Mini rodini, Pop up shop and Hummel for them.