I had the pleasure of visiting the Wovenplay studio and shop in Brooklyn this summer and chatting with the designer, Katherine Edmonds. The space was everything I had envisioned it would be. The loft-like space was filled with clean natural light; and concrete floors and bare walls beautifully contrasted the whimsical and theatrical pieces that Wovenplay is known for. The merchandise is displayed towards the front of the space with a workspace towards the back. The workspace is visible to visitors and shoppers, which creates an inclusive and inviting creative energy. It was lovely to catch up with Katherine and inquire about the new developments at Wovenplay.
What is new since we last chatted with you for Babiekins Magazine’s second print issue?
We have just finished our Spring’15 collection which was inspired by the beaches and the landscape of the Mediterranean.
Are there any new designs that you are excited about? What colors and details will we see in the new Wovenplay collection?
We have designed several new exciting prints, and two new swimsuits including a ruffled Lola bikini and a boy’s swim trunk.
Which Wovenplay pieces would you say are the most popular?
The striped Lola Suits, Featherbands and Jess Brown/Wovenplay dolls.
I loved the creative vibe I felt in your Brooklyn space. It was invigorating to see your team at work. The manner in which the pieces are merchandised is so fun and aesthetically fitting for the brand. What do you envision for this space?
We love to work in this quiet space with the little studio shop in the front for people to come in and shop or chat with us about what we’re doing at the moment.
Why did you choose to set up shop in Brooklyn?
Brooklyn is full of creative energy and many entrepreneurs working in artistic fields and making things by hand. Our street is near the river and very peaceful.
Are there any current trends, artists, musicians or designers that you are feeling inspired by at the moment?
I recently visited the Dia in Beacon, NY and loved seeing the sculptural works of Carl Andre and the color-rich and geometric abstractions of Blinky Palermo.
What can we find you doing when you’re not at the studio or dreaming up new designs for Wovenplay?
I enjoy spending time and having fun with my son and my good friends, listening to live music, visiting antique markets and museums, taking road trips to cool old towns, seeing stars and planets at observatories and camping and cooking.
The Wovenplay studio and shop is located at 190 West Street in Brooklyn, NY. Visitors and shoppers may stop in on Mondays through Fridays between the hours of 12PM and 5PM and Weekends by appointment.
Initial interview by Gina Munsey may be found in Babiekins Magazine print Issue 2.