Kawaii is an adjective in Japanese meaning “pretty, cute, lovely, charming, dear, darling, pet”. It is commonly used to describe anime and manga – those adorably cute Japanese drawings with happy faces… ahhhh cute! When I hear the word Kawaii, I think sugary sweet pastel colors. One of my favorite Fall 2014 trend takeaways from the runway were all the muted colors used, especially light pink (if you were to ask anyone who knows me for one word to describe me, they would probably say:”Pink”). These pink-blush tones go hand-in-hand with Kawaii — Children’s Wear Designers must have thought so too as the influence of Kawaii can be seen in their Fall/Winter 2014 Designs, with their use of cute smiling and animal faces on graphic tees, shoes, dresses, tights, socks, hats and headdresses. Kawaii was updated with simple or realistic black drawn images, muted pinks, tulle and of course a touch of metallic.
Kawaii Updated is the perfect trend for girly girls and will have them twirling non stop this holiday season.